The core of Mastercard's strategy, but also an integral part of its philosophy, is the support and strengthening of small businesses in every corner of Greece. These companies are the driving force of the Greek economy, they give life to our neighborhoods and are part of our daily lives. For this reason, Mastercard selected three companies to participate in its advertising campaign that promotes this action. KAKURU jewelry was one of them, thus giving the opportunity to Elina Kakourou to share her own story!

"My personal story and journey until now in the realm of jewelry design. In just a few minutes, so many images, memories and intense emotions for what has been created so far and for what I dream to create in the future. I hope this video will always remind me that the struggle that every creator/small entrepreneur and their team make every day is special and despite the difficulties they have to face, it is worth continuing to do what they loves so much!

I want to thank Mastercardgr for giving me the opportunity to share my story with a broader audience through the Small Business Initiative. Let's support the small businesses in our neighborhood, because they strive to offer the best they can and that is priceless!” Elina Kakourou, jewelry designer

Mastercard SME KAKURU from McCann Athens on Vimeo.